Determining priorities for your brand this coming year and need to know how high Amazon should be on the list but you don’t have the insight?
Recently started or acquired a brand, or considering acquiring one, and not quite sure of the potential on the Amazon side of things?
Do you need a fresh pair of eyes on your brand’s performance on Amazon? Need someone to dig deep and check on the status of things, showing you where you truly sit in the market?
Our experienced team does three things for you:
Run a thorough audit of your account top to bottom, assess your brand’s performance on Amazon, spot areas for improvement, and make custom recommendations on what to keep and what needs changing.
Analyze the market of the current category you’re playing in to get an accurate view of what’s happening, estimate monthly revenue available for you to gain market share, name big competitors and calling out direct ones, SWOT analysis of the listings on page one, and give you a better picture of where you sit amidst all of this.
Put together statistically guided projections, the more data we have the more accurate the projections, and provide seasoned guidance to give you an idea of what to plan for over the next 6-12 months.
This combo of analysis, reporting, and advising allows you to now make more sound business decisions for your brand on Amazon. This could be the difference between success and failure this upcoming year. It could be what helps you realize you need more help with your brand on Amazon or tells you that you’ve still got the capability to handle things with your current team.
A MAPA (Market & Performance Analysis), as we like to call it, involves the following:
Catalog Audit, how do consumers see your products and how visible are they
Account Health, where do you sit with Amazon
Market Overview, what’s out there and available for you, lining it up with some of your top performers so you get proper context
Creative & Content Review, showcase your content, competitor content, and ideal content to encourage greater conversions for comparison
Brand Assessment, do you have a brand story and is it consistent across products and channels?
Advertising Review, this is the trickiest part. Campaigns set up well? Optimizing regularly? Setup is where things usually go wrong and the rest can be downhill from there
Current Opportunities, we’ve all got room to grow. We give you specific areas to work on for improvement or let you know that maybe this category is going to be extremely rough because of all the hurdles in the way, especially if the resources needed to succeed just aren’t available.
You need to know what you’re up against when it comes to Amazon. While there is a ton of opportunity, there are several pitfalls you can avoid if you’re properly prepared.
Whether or not you choose to work with us to grow your brand on Amazon, we want you to be confident you know exactly what you’re getting yourself into and that you’re prepared for the journey ahead. It won’t be easy but it’ll be easier with a map.
Our Chief Idea Officer Michael Maher will get on the phone with you once you schedule a call to assess what your current needs are and how Cartology can help