From East to West: Amazon AMA 4.13.23

Ever wondered why your product’s organic rank increases on Amazon after you advertise for a while? Curious what shoppers are looking for when they get on Amazon and how to drive up conversions? This AMA is for you.

Brett Bohannon, Founder of the best-in-class Amazon education platform Amazon With Brett, and Michael Maher, owner of the custom done-for-you Amazon service agency Cartology, are teaming up on the second Thursday of each month to answer all your burning questions about selling on Amazon. They’ve got details and they’re ready to spill their guts.

If you’re looking for fluff, you’ve joined the wrong event. If you have questions you need to get answered in order to drive results in your business, welcome. You’ve got 30 minutes.

Go!

Michael Maher  00:27

Yeah, buddy, what's up? What? From Easter West? I'm the east, you're the West. I mean, West in this sense of positioning. I mean, like where you live. But also, I mean, there's kind of a Western vibe. If you think about the Amazon cowboy, am I right? That's right. All right. Well, welcome, Brett. And Michael and anyone else who's joining us. Maybe. Maybe Kate talk. Maybe you already Vermeer I don't know. We'll see who ends up showing up. But we're live on Facebook, on Facebook, but we're on there. We're live on YouTube on cartilages channel. We're live on Twitter, both of our channels. We're also live on LinkedIn. And I just got a notification that we're live on LinkedIn, which is cool. So hopefully people check in.

Brett Bohannon  01:23

Are we live on MySpace?

Michael Maher  01:26

Yes, we are also live on MySpace. So the way this works people, for anyone who's joining in and most of you are probably new, that's just going to be my, my my guess as we as we grow this thing. But you can put any comments you want in the chat? You can there's a form. Okay, Kate is here. All right. Hey, Kate, what's up? We, you can put comments in the chat, you can put comments on a form that we leave, it's on the post, I put on LinkedIn, I will leave that form in the chat as well. So that you have it. But we are talking about all things Amazon. And really no holds barred. I mean, we could, we could discuss whatever you want whatever's on your mind, if you are just looking for some free advice, and you don't want to pay for it. This is the place to be if you got a really serious question you want to address and handle, but you want it done tactfully. We will also take care of that, as well. But yeah, we've got a couple questions that I want to dive into. And I've got some other things that are kind of on my mind as I'm having conversations with prospects and brands out there. But I'd love to know, Brett. First. How many how many cows have you wrangle today?

Brett Bohannon  02:44

Well, I got three, and they're aged. They're pretty young. Ages are eight, six and three. Those are those are the ones that I wrangle, and I'm referring to my kids. Okay,

Michael Maher  02:57

they're not eight, six and three year old cows. Okay. Well, how are they doing?

Brett Bohannon  03:04

They're doing great. Yeah, what about you any cows, any regular cows this morning,

Michael Maher  03:11

just one that I take to school. My cow is 10. Nice. And she isn't a play this whole weekend. That's called Music Man. For anyone who is not familiar with that. Probably don't live in the US. But she's been practicing a ton for that. I mean, I don't know how she's awake, because she's pretty tired. So I will be at that play tonight and tomorrow. And then my wife and I will not be there on volunteer Saturday morning. And then we'll go have a date night. So I gotta beat every show. I mean, I gotta live you know what I'm saying? So. Alright, let's jump into some of the questions. These are two separate questions right Brett? Cool, so just to everyone knows, I've put the form in the chat on YouTube and on Facebook. If you want to access that for next time. Obviously you can just put your questions in the chat now. If you want it to so I'm gonna put this in here. I'll read it for you and we can we can start talking about it. So someone said we operate in a high fraud industry. We are plagued by INR. I have not received claims each day even though many of our items have signature required years ago. As long as we had signature required we did not lose the A to Z the policy ceases to exist anymore is where the rest of that is. That's a tough one. I was talking. I was talking with someone who is in an apparel category, and they deal with a lot of returns

Brett Bohannon  04:54

30% More right?

Michael Maher  04:57

They're definitely high and I think someone in shoes would be even higher because people don't know maybe what size they're at. This could be for apparel, too, but they're buying multiples, and then returning one. And that can be super, super difficult. So what are your thoughts on that? So far? I mean, the the eight is the case. It's rare? I don't know. Yeah, go ahead.

Brett Bohannon  05:24

My guess is, if I'm understanding this correctly, is that they're talking about their products being shipped to an Amazon customer. And they're saying, Hey, we didn't receive the item. Right? Yep. Customers

Michael Maher  05:36

saying, We do not receive the item. But there they require a signature. But doesn't

Brett Bohannon  05:41

doesn't Amazon showcase like, don't think snap a photo whenever they deliver a product?

Michael Maher  05:49

Sometimes not all the times? I feel like it depends upon who is. I feel like it depends on who's delivering. But I think you're right. So there should be an additional way to say it was receiving I think that is part of the reason why they're snapping photos is to, to help lessen fraud. Okay, so Kate, this was Kate's question. It sounds like Yes. And still not enough to win. The item not received claim. So Kate,

Brett Bohannon  06:17

what are your Go ahead? No, what I always do with these, I mean, it's a customer service, pain in the butt. But um, I used to have products that I saw that people were like, oh, like, I didn't receive or I didn't get the right. Item. Still Amazon forces full refund. Yeah, I mean, like, I always ask them, I'd say, hey, you know, and usually companies do this down the road. So it is the claims. Usually you can always win if you're communicating with the customer. I don't know the details of instances. But usually, you can always win. If you're doing something with the customer you're in, you're talking with them and trying to figure out ways to make it right. So one thing I'll backup, one thing that I always like to do is IT companies do this all the time, the customer service for regular, you know, if you buy on their website, he's like, Hey, look at the bushes around you. Even if you think that it's fraud, just be like, You need to look at the bushes, you need to go to your neighbors and see if that's the case, you know, give it 24 or 48 hours. And usually that's what brands do. And this is just a high level overview. Again, I don't know the details, but and then just basically be like, hey, it's showing that it's delivered. We're so sorry that it hasn't, you know, and then you kind of have to succumb to the Hey, let me just give you a refund. It's tough, it's it's tough to say, it really comes down to finding a way that works, customer service wise, that will keep the customer happy, but also Amazon happy?

Michael Maher  07:48

Are you saying that when you are communicating with the customer, and you can showcase that to Amazon? That then someone is more likely to win the case? Yep. Yep. So Kay, it would be good to know, what is customer communication look like? If you are going back and forth with the customer? What does that look like? You know, just keep commenting in the chat. And we can we can discuss that. You know, the ADC claims I'm not seeing I'm not looking at those personally. You know, knowing that Amazon is so refund happy, which I which is a great great from a customer perspective. But from a brand perspective, it can be tough, because it means that, you know, refunds go up. I remember that happening when I was selling. And that was, you know, maybe six, seven years ago. I know there's so signature required tracking information to saying it's delivered. That's not a guarantee, though. And that means that that's why Amazon's taking pictures, it'd be good to know, Kate as well. Are you able to ask Amazon? If there was a picture delivered in reference? I mean, I know you can't see that. But that might be an opportunity to reference it as well. So Kate says, We do try to string it out and ask them to check around when neighbors especially maybe 2%. Come back and apologize. Say they found it in their garage. I mean, there's no way of really knowing if they really did find it or if they're just like, Oh, I'm not going to get off on this fragile thing. It would be good to know more details about specific cases. And what I'll offer up here, Kate, is you can see the image because we ship ourselves via FedEx and they take pictures. Okay, man. Interesting. What I would say is sounds like very specific. It's not I don't think it's specific to your industry. It sounds like you've got some very specific use cases. And I'll just say, I think Brett or myself would be happy to just get on a call with you maybe walk through like Hey, what are you current experiencing? And have you tried this? Have you tried that? I need to do a little digging to see what current options are. But but you are absolutely right that it is kind of part of doing business on Amazon, it would be good to know what your return rates are on Amazon. And if you're also selling on your direct to consumer site, what are your return rates, their measure that I can tell you that any of the brands that I work with majority of the time, their return rates are higher on Amazon, it's kind of like, people decry the 15% fee that people have to pay when they're on Amazon. Excuse me, you know, oh, it's really expensive. And if you're comparing that to, say a credit card company that charges 3% for payment processing. Yeah, it seems like a lot. But what you get with Amazon is not just you know, guarantee payment processor, it is built in marketing, they're spending billions of dollars have spent trillions of dollars over the years to deliver on their promises to get that conversion rate, which is you know, good direct to consumer site 3%. That's really good. If you have a more expensive item, it might be one and a half, let's say something over $100. on Amazon, non Prime members convert 14% of the time. So that's already almost five times what a direct to consumer side is. And those are people who do not even pay additional money for Prime shipping, Prime members convert 70% of the time. You know, it's hard to beat people say, Oh, we want to take our we want to take our sales off Amazon, we're gonna bring it to the direct to consumer site. That is not possible. So there are some trade offs. So yeah, I mean, it's, it's pretty, it's pretty insane. Maybe I'll even put that in the chat. But yeah, Kate, let's, we chat on LinkedIn, I know that you're that you're on there, feel free to reach out to Brett or myself. We even tag teaming together and, and talk about it. But I'd love to find a solution. And honestly, I think this would be a great situation to bring to back to the next AMA, and, you know, follow up on, on what happened. So hopefully, we get a resolution there. We'll hold ourselves accountable to report back on that. But I think Kate brings up a great point that there are trade offs to doing business on Amazon, there is going to be a higher return rate, there is going to be some things that are unfair that you have to deal with, and and get past I know one of the things that helps me a lot in these kinds of situations. When I was dealing with customer service stuff, when I was running my own, you know, site or running my own store, it was letting someone else handle customer service stuff, because I would get so frustrated because I'm like losing money on this, I'm losing money on this. The thing that I tell brands, is it's better to this is not this specific situation, but it's better to spend money on someone meaning, you know, you refund them in full, you provide a replacement, in order to prevent a negative review than it is to maybe win that specific money back. And here's why. I think it all relates back to how consumers interact with Amazon. People, you know, let's say maybe past 1020 reviews, I don't know that there's a big change or increase or decrease in conversion rate, based on the number of stars now under 10, there's not really enough trust built up. So you're gonna see conversion rates waiver, if you're running a sale, all that stuff is gonna is going to factor in. But once you get past that point, the biggest thing I've seen, and Brett, you're welcome to, I'm happy to be wrong on this. I don't think I am but I'm happy to be wrong. Because I'm just used to that, you know, by now, I'm a human, so I'm gonna get stuff wrong. But once you see a star rate change, a review rate change, that's when you see a dip in conversion rate, I have read and I personally seen someone drop it actually, the what I read was, you know, four and a half to a four, you can see a decrease a 50% conversion rate. So if your products making 50 grand a month, I mean it's you know, one product, you see a drop from four and a half to four, that could be 25, grand, instantly changing, nothing else, no media, nothing like that. So there's a big trust factor there. The other thing though to consider is I saw someone go from a 4.3 to a 4.2 and lose about that much in conversion. And it's because when a product is rated 4.3 to 4.7, the product looks like a four and a half. When it's rated from a 4.2 to 3.8. It's rated it looks like a four because there's only so many increments and stars that they can give. So you need to think about that if you're at a 3.8 you're benefiting from the four if you had a 4.2 What can you do to increase customer satisfaction so that you do get the right kind of review so that it can push you over and affect your conversion rate. That's one small change that I think can have a really big impact on On on a lot of brands, yep. What are your thoughts on that?

Brett Bohannon  15:04

Am I wrong? No, no, no, you're not wrong at all. I don't know about those, like the actual numbers, but I've definitely seen a decrease in sales due to like, you know, a hit and in, in overall reviews, it radiates overall ratings. So yeah, I do, I do agree with that. See, agree with lots of things. I'm wrong quite often as my wife,

Michael Maher  15:34

no one, I gotta say this think being wrong is not the worst thing in the world. I mean, I eventually want to get it right. But being wrong, means you have an opportunity to learn, it means that you can do better. And I am okay with that. If I'm, if I'm willing to learn, I'm willing to grow. And I'm not going to, you know, I'm not going to say I'm the expert, and then advise someone in an incorrect way. Obviously, Amazon is our, you know, field of expertise. So there's a lot that we've seen, and hopefully, that we can advise people the wrong way. But there's also a lot of stuff that like I learned from you, Brett, you're like, Hey, have you seen this thing? Have you seen this? There's so much to know, in this industry, it can be very difficult to know everything. So here's what I said earlier, non Prime members on Amazon converted 14%. A great direct to consumer side is 3% Prime members convert 7% of time, boom. Wow, you got it. All right. So here's another interesting one. Hey, Amazon cowboy love your hat. How can I kick off unauthorized sellers of my branded private label product listing, all of our trademarks brands are registered and have storefronts in brand registry. They want me to purchase my own product from the pet competitor before I can show them, I can validate that doing a test buy is one of the best ways to get someone kicked off your listing. If it's if it's not authentic, and it doesn't match. And here's, again, here's why you have to think about this from Amazon's perspective. What do they want to be? What's their mission? Statement? Brett?

Brett Bohannon  17:14

customer, customer, they want their customers customer experience, the biggest thing,

Michael Maher  17:19

customer, customer experience customer as a customer. I hope that's their actual mission statement to be the most customer centric company in the world. Wow. You

Brett Bohannon  17:28

know, that was the actual, you

Michael Maher  17:31

have you. I mean, it's longer than that. But you have talking points, you know, when you're when you're talking to people, so there's just things that I memorize like those stats about conversion, but they don't want a bad customer experience. So you can say, hey, this product that I got sucked, and it was not the item that I ordered, you can bet that it's one it's more verified. It's not just saying oh, this person is not is not an authorized seller, because if you're talking about an authorized seller only, and it's going to be very difficult to get them kicked off. Because Amazon sees that as a distribution issue. It is not a trademark or infringement issue. So one, the one way that you could get an unauthorized seller kicked off your listing is if and this was advice I got from someone who is legal counsel. So I'm not a lawyer, and I cannot give anyone legal advice, just know that. But if someone has a material, different product, or there's a material a different outcome, materially different outcome, based on someone purchasing the product, it can be removed. So for instance, if someone buys a product from your site, or directly from you, you offer a five year extended warranty. If they buy it from anyone else, that extended warranty does not qualify. If someone is selling a product that says five year warranty on it, but they cannot give it that isn't materially different outcome. And so you could get that person kicked off your listing. So

Brett Bohannon  19:00

wow, I just learned something that was great. That's good advice. Right there.

Michael Maher  19:03

Just talking to people, man.

Brett Bohannon  19:05

Wow, that's that's the way to do it. Yeah. So

Michael Maher  19:08

but if you if you if you don't offer a warranty on a t shirt isn't you know, there's not a whole lot you can do about that. So if this is just an authorized seller, and there may be selling, because like the whole private label thing can be tough. If there's not an actual brand name printed on if there's a brand name on it, another person is not is not selling that exact product, then great. You can take pictures. Here's the one that's here. Here's the UPC, whatever the case might be. Here's this other product and here's the seller, you give them the details. And you can report that as a seller and I believe you can also report it as a customer saying, Hey, I ordered this product. It was not what I wanted. I had to do that when I was selling product. Some guy was like threatening me almost. He's like, I'm the one that created this product. And I had been selling it on Amazon for like, you know, two years. I'm like, Where have you been? It's not your product that you created, a lot of people created a similar product, mine was different. My hand its own brand name, but he's like this is I created this product. I don't know if my brand name was actually on it at that time, but it was actually a very different product, similar type product, but specs and all that stuff are different. I did a test by getting kicked off, and he was the product was doing like maybe 20 grand a month or so. And he was taking about half my sales, which is really frustrating. So I did everything I could to as a small business owner to you know, prove that this product was not legit. And that did getting kicked off. But if it's just a distribution thing, that's that's going to be difficult. Yeah, I

Brett Bohannon  20:37

liked that. I liked that warranty things. I just, it depends on the product, obviously. But I also think is like, are these resellers affecting your Buy Box? Are they are they? Are they coming like back and selling it for cheaper than you? If so then you got to look at kind of like what's, you know, what's occurring, what's kind of sales, if you're the sole, private label person of that particular product. There's, there's a leak somewhere and people are buying it somehow, like you might you might have stack some coupons and people bought it for cheap and then turn around and resell it trying to make a buck or two. So I think there's a lot of variables with that it's, you know, look at your energy and time. are they affecting your Buy Box? If so, then, you know, do a test by and see if you can you can do that or, or implement something like Michael said about the warranty. That's a rad idea. But you know, if they're not if they're just on your listing, and you're in you know, they're sitting there at, you know, non FBA, and they're five or $6 More with shipping costs, like they're just sitting there waiting for you to go out of stock, essentially. So they could pick up a couple sales here and there. So there's just a lot of variables when when that would that question. But yeah, that's I think that's all good information. And it's cool. You

Michael Maher  21:58

I'm putting this information here for product is materially different ie Do you offer warranty from you only an offer on their selves and another person selling you can get the product remove. Another thing to think about is Amazon publishes seller information. So if you feel like someone is infringing, there is a potential legal route that you could take, it could be sending a cease and desist letter, starting there. But also, if you sell a lot of I've seen a lot of maybe, you know, let's say food brands that sell to distributors, that's kind of built into the business, they sell to anyone, and if you don't have any kind of E commerce policy in place, so that's a part of your agreement, they can and will sell to anyone because they're there to you know, to make a profit. They're not necessarily there to put restrictions on things. So you need to maybe talk with your distributor, get a new agreement put in place, potentially be considered do I continue going with distributor if they're wanting to sell to parties that are under cutting me? Yeah.

Brett Bohannon  23:01

And you could you could provide MAP policies to so like, those distributors usually send them out to their current customers, it works sometimes, but then you you're able to kind of, like you said, you the cease and desist, like even like, like true for even just providing a template, you know, and saying, Hey, like, we can take legal action, like that, that will

Michael Maher  23:19

read alone. Yeah, alone helps. Yeah, that cuts it down to Sure. And if you really want to take someone to task, you know, I think that you could, I will say this though, there is a I'll have to look up the actual case. But there's a case that was taken before the Supreme Court, I want to say like maybe early 2000s. And it was I can't remember the name of the law. So I'm not gonna sound very educated, but it was a it was a law that said, when somebody buys a product, they now own that product and they can do whatever they want with that product, meaning they could go sell it for $100 more they could trash it unless it's like you know, an American flag you can't burn that and not you know, you can't do something that that is technically illegal and not have some kind of punishment brought against you but that person can do whatever they want and that's what Amazon essentially references in that distribution cases the person has the you know, bought the product and they have they have a right to do essentially whatever it is they want.

Brett Bohannon  24:34

Yeah, Amazon is an open marketplace like if this pen I can go on it and sell his pen if I wanted to. So yeah, it's that's that's definitely and there's like people out there that just do that soon, you know, people do used to be I don't know if retail retail arbitrage is still a thing, I'm sure online arbitrage like they just go out there and find deals and buy it and flip it on Amazon, eBay, etc. It's all kinds of craziness. I remember when I had my business, they used to sell my products on eBay, people used to sell my products on eBay for like, almost double the price, but they would sell and it's just, it's just kind of a consumer education thing people just would find on eBay and buy it on eBay rather than

Michael Maher  25:19

what do you mean by customer education thing?

Brett Bohannon  25:23

Um, I think people, there's people were, they find it somewhere, and then they don't look elsewhere. So it's so in some instances, like, you might find it on eBay, or you might find it on Amazon, or you might find it walmart.com Or something like, but one of them's going to be potentially more expensive than the other or cheaper than the other. So, people, people just, I mean, this is what I've seen in the past. I don't know, I can't speak of it now. But people kind of just go, okay, cool. Buy, I'm gonna buy it now. And they don't really look at in that particular instance, they don't really look at other avenues or options to purchase that particular product.

Michael Maher  26:03

If that makes sense. Yeah. So they're, they're coming to that marketplace. And that's honestly why Prime members are so committed to Amazon, they, they don't want to go elsewhere. And so they purchase product within here. So looks like it may have been 2013 Is what I'm seeing. But there's a law called the owners Rights Initiative, and essentially says, oh, sorry, first sale doctrine, that's what it's called. So it means that once a tangible copyrighted work, something with copyright in it is sold lawfully the first time, the original copyright owner no longer has rights over that physical item. After that the buyer can do whatever he or she wants with it, sell it again, donate, whatever. That's why you can legally hold a yard sale or sell computers on eBay, the resell rights applies only to physical items sold, not copies. So if it's a physical product, if it's a fake product, that's a different story. And then someone else should not be allowed to sell that. But if it is the actual product, that first sale doctrine is what will stand what are some? Oh, awesome, I'm just gonna say I second that you said check your Buy Box win rate, because if you're losing the Buy Box 10% of the time, it's not a big issue to right now and you have time to you know, send send a cease and desist letter. So, something something to consider how big of a problem it actually is for you. Yep. What I hate saying what is new or crazy that you've seen right now? on Amazon, right?

Brett Bohannon  27:47

Um, this week has been pretty interesting. Um, you'll see a post on her about LinkedIn tomorrow, but it was doing some funky stuff with some potential but not all products, some products. And then my theory is, is that it's kind of stale old products that haven't been updated. might have some terminology that aren't supposed to be in listings. I think they're doing a sweep, a sweep of, of of and it's it's hindering rankings for certain products used to be in the top five now they're in like, the low 30s

Michael Maher  28:23

Oh, interesting. Yeah, there's,

Brett Bohannon  28:25

there's some chatter about it. It's called like a rank 32 That it was on used to do something like that. But we're essentially like a best seller would be like in the top spot, and then move down to the 32nd spot. But I what I've seen is, is that these are more listings that have like, like I said, haven't been refreshed might have like, the pipe thing in the, in your titles, and you're not supposed to all caps and your bullet points if you're not supposed to. So I think they're doing a little sweet.

Michael Maher  28:57

Is it certain categories or I've seen it,

Brett Bohannon  29:01

what I've seen it in most prevalent is the beauty category right now. But I would just kind of keep an eye if anyone's seen a dip in sales. Just you know, Amazon just wants everything to be fresh. What I mean by that is just just you know, if you got watermarks, your new imagery, probably get rid of those watermarks, what's a cool banner?

Michael Maher  29:24

What's it I haven't busy doing? I love?

Brett Bohannon  29:28

Yeah, that's what I've been kind of dealing with it just, you know, just kind of noticed it. And it's, it's interesting. So one

Michael Maher  29:35

of the one of the things that I've seen is just more usage of premium A plus content. And I can say that the designs that my agencies come up with, and some of the other designs that I've seen. They just, I mean, they're incredible. Really high quality. The banners across the page are wider. It's more engaging. I haven't I mean most of the you know work that we're doing is on a laptop. But we have to make sure it's mobile optimized since that's where 70% of people are shopping. So I honestly haven't looked at Mobile cuz I'm not the one that's optimizing it. But I'm curious to see what it looks like there because I think the content was already pretty full. Is this

Brett Bohannon  30:17

like the unlocking? Because they've done so many a plus a just a plus content? They got the premium?

Michael Maher  30:23

Yeah, it basically you have to have 15 revisions, within a certain period of time, and so months, right? I believe so. And they are unlocking it for you. Okay, so I'm looking at some regular A plus content, which looks good. I'm gonna look at some premium A plus content man, man, and Premium Plus content, man, I just typing something in. But yeah, the premium A plus content is unlocked at 15. Okay, so it's still, honestly, it looks very compelling. On a desktop, and there is a lot of just a lot more content that's able to be here on the on the mobile side of things. Yeah, I'm not seeing some of the stuff like the the things where you can hover over it, oh, here's what it is, instead of hovering over something, but instead of hovering over something on Amazon and clicking on it, you get different images per item. So there's just a lot more brandstory, there a lot more exploitability, which I think is really cool. So anyone who has a plus content up, try to get access to doing enough revisions to get it approved. It looks really good. And I think it's something that can help increase conversion rate more to come though, if we actually see an increase in conversions from that.

Brett Bohannon  31:47

I'll give my little guy that I know, I think you know, to George George from the UK or Australia. Yeah. Yeah, he's got some good templates of A plus content. He did a really good job on that. So I'll give him Plus, check it out at George's dot blog, I think.

Michael Maher  32:05

Tell Tell me what that is for real. And I'll put it in the chat.

Brett Bohannon  32:08

I think it's George's George's. Look it up right now. I

Michael Maher  32:11

know. It's George's bought. Okay. Yeah, you're right.

Brett Bohannon  32:14

Uh, he, he, he came. He did. What does he do? He did put together a list

Michael Maher  32:21

of things. Yeah, he

Brett Bohannon  32:23

doesn't really good job. I bought, I bought his. His deal. They post content I've given to my clients. And they're like, this is great. Because Because the thing is with content like that, like, if your clients have creative people already. They love to see. They love to see like they love to see examples. Yeah. So

Michael Maher  32:56

I gotta say, though, if you can do it custom, if you have if you know, you can utilize a great template that works.

Brett Bohannon  33:01

Oh, yeah. Well, these are just examples all in one spot. Oh, gotcha. Okay, you can like kind of pull off ideas. You know, you're not using other people's stuff. It's just he just pulled in other A plus content that was good that he thought was good. Well, I've

Michael Maher  33:17

seen that. Okay, well, that's good to know. And the stuff that he's put out has been awesome. So I and he's definitely on top of it. So go check out plug on George's Blog. Today has been a day, tomorrow will be a day. Any words of wisdom you want to leave with the People's.

Brett Bohannon  33:38

Keep smiling. Keep smiling.

Michael Maher  33:42

My advice is just going to be don't over render. Don't over render in real life or in or online.

Brett Bohannon  33:50

Just don't overthink kind of thing, right?

Michael Maher  33:53

It's more like a don't overdo what something looks like maybe on your listing or in like a 3d render or something like that. Because when it shows up at your door, and it doesn't look exactly the same. It might be people might think it's actually materially different. But also don't do it to like your face or anything to is kind of where I was going with that.

Brett Bohannon  34:13

Kate. Timbers isn't the same. It's got to be 15. Different curation.

Michael Maher  34:19

Figure 15. It's 15 updates. So it's not separate.

Brett Bohannon  34:22

So it's not not a family to just want to think as a family.

Michael Maher  34:27

I'm almost positive. Yes. Yeah. Oh, yeah. I'm sorry. Oh, so cute. So that Yeah. 15 revisions. Yeah, per per Asin. It doesn't have to be I'm almost positive. It doesn't have to be revision of the exact same content. It's just 15. I think it's 15 different edits across the board. And I think what they're going for there is they want to know that you know what you're doing? Yeah, they want you to refresh your stuff and they want it to be to be refreshed. So the guest of today is Kate talk. I guess what you want You want some free time with Bretton? I mean, you already won that. But yeah, it's, you're the guest of the day because you've asked so many great questions, and you're helping to inform other brands out there. It is, it could be it could be additional, or it could be changing the same content. So either way, either way works, but if you can get those edits and unlock it, super, super powerful, would highly recommend. My friend Amazon cowboy, you're welcome, Kate. You are a treasure. And you're beautiful. And I'm going to keep smiling because you told me to. All right, everybody, that's minute. Get the hell out of here. Get the hell out of hair and go home. Peace.