Why "Set It and Forget It" is the Dumbest Advertising Strategy on Amazon

Want to know the fastest way to waste ad spend on Amazon? Run your campaigns and then... do absolutely nothing.

Sounds ridiculous, right? Yet, this is exactly what a lot of brands do. They throw money at ads, assume they’ll work forever, barely check performance, and never adjust or optimize. That’s not a strategy—it’s a donation.

The "Just Let It Run" Mindset Is Killing Your Profits

Amazon ads don’t operate on cruise control. If you’re not tracking performance, adjusting bids, and refining targeting, you’re:
🚨 Wasting spend on clicks that don’t convert
🚨 Ignoring high-performing keywords that could be scaled
🚨 Letting competitors outbid and outrank you

Your campaign isn’t a slow cooker. You can’t just set it, walk away, and expect it to turn out great.

What Smart Brands Do Instead

Instead of running ads blindly, take a strategic, iterative approach:
✅ Test new ad types (like video ads in Sponsored Brands and Sponsored Display)
✅ Track search equity—not just RoAS but how ads affect organic ranking
✅ Kill wasteful spending by refining targeting and bid adjustments